Virtual reality (VR) is transforming the real estate market in Portugal, offering new ways to visualize and market properties:
Property Visualization
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Virtual Tours:
VR allows potential buyers or tenants to take virtual tours of properties, providing an immersive experience without the need for physical travel.
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Real Estate Marketing:
Real estate agencies use VR as a marketing tool to highlight property features and attract clients.
Legal Implications
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Copyright:
VR creations may be protected by copyright, requiring companies to obtain necessary licenses for the use of software and content.
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Accuracy of Representations:
Virtual representations must be accurate and not misleading, to avoid claims of misleading advertising.